Black Media Sponsor Prevention Program

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Date

2003

Advisor

Citation

AIDS Patient, Care and STDs (2003) Black Media Sponsor Prevention Program. AIDS Patient Care and STDs, 17 (3). p. 137.

Abstract

THE NATIONAL NEWSPAPER PUBLISHING ASSOCIATION (NNPA), Black Entertainment Television(BET), Vibe, and other black media outlets have gathered together to promote a major AIDS prevention campaign aimed at the black community. The Drumbeat Project is expected to promote awareness over several years and utilize Internet, broadcast, radio, and print media at a cost of more than $5.7 million.

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