Sheth, AnjaliAsian Indian American young women are often torn between two incompatible cultures, Eastern and Western. The former promotes collectivism while the latter promotes individualism. In addition to this internal cultural conflict, there is the added obligation of maintaining one’s family reputation which can create challenges for young women who are navigating these opposing cultures. The specific goal of this study was to understand how Asian Indian American undergraduate women experience and perceive family reputation, in addition to its impacts on their emotional experience, emotional coping, and mental health. The method involved semi-structured interviews with ten participants who identified as (a) Asian Indian American, (b) cis-gendered woman, (c) second-generation immigrant, (d) the child of two parents born in India, and (e) an undergraduate student at the University of Maryland. For analyses, Interpretative Phenomenological Analysis was used to code and develop themes that emerged from the interview narratives. Results yielded six superordinate themes that defined family reputation through the perspective of the participants as well as their conceptualization of the various factors that are related to the construct (e.g., gender). The discussion addresses the importance of understanding this construct as it shows up for this sample given its relevance in various aspects of their lives.enThesisPsychologyAsian studiesAsian IndianCollegeDesiFamily ReputationSouth AsianWomen