Zoll, LaurenceDesigning trade show exhibits for large corporations is a viable career path for students of theatrical design. There are distinct similarities and differences between design for theatre and industry, and by creating a theoretical design for the Nintendo Corporation I compare and contrast the differences between the two. Designing for a tradeshow incorporates some factors that theatrical designers must consider differently than they would for a normal stage production, and once a designer can understand these as well as the fact that he is designing not necessarily art for art's sake, but art for a bottom line they can fully embrace the corporate model. The act of design is inherently artistic, and I have found through my design for Nintendo, that art can still have beauty, integrity and purpose while serving the practical needs of a profit driven company.en-USThesisTheaterDesigntheatrescenerytradeshowbrand