Wallberg, BenDohe, KateTalk given at DLF Forum 2017, https://forum2017.diglib.org/. Also available via OSF at https://osf.io/36ysx/In a shifting financial landscape, starting and sustaining digital initiatives is challenging. In response to campus-wide calls for entrepreneurial initiatives, our library developed a self-sustaining revenue generation model for a variety of digital services. This program has enabled the Libraries to reinvest and ultimately expand our capacity and expertise.en-USPresentation