MIKHAIL LESIN’S ROLE IN SHAPING THE RUSSIAN MEDIA LANDSCAPE

Abstract

This thesis is one of the first academic attempts to evaluate the career path of Mikhail Lesin (1958-2015), former Minister for Press, Tele- and Radio Broadcasting, and Mass Communications, shortly – Press Minister (1999-2004), Presidential adviser on media (2004- 2009), and one of the founders of Video International, a pioneer in Russia’s nascent advertising market. Lesin used his powerful post to enable the State to wrestle control of the national TV channels – NTV and ORT – from two prominent media tycoons, Vladimir Gusinsky and Boris Berezovsky. The thesis includes four case studies that illustrate Mikhail Lesin methods of influence, as well as 14 qualitative interviews with prominent leaders in journalism. The thesis describes how members of the political elite can influence and create media systems in countries where governing institutions are absent or weak. The interviewees for this thesis provide us with valuable insight into Russian media after the collapse of the Soviet Union, and how crucial the media's role is to the political culture.