WOMEN'S MEANING MAKING OF CERVICAL CANCER CAMPAIGNS: USING A CULTURAL APPROACH TO REDEFINE WOMEN'S INVOLVEMENT WITH THEIR HEALTH

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dc.contributor.advisorAldoory, Lindaen_US
dc.contributor.authorVardeman, Jennifer Eileenen_US
dc.contributor.departmentCommunicationen_US
dc.contributor.publisherDigital Repository at the University of Marylanden_US
dc.contributor.publisherUniversity of Maryland (College Park, Md.)en_US
dc.date.accessioned2006-02-04T07:59:52Z
dc.date.available2006-02-04T07:59:52Z
dc.date.issued2005-12-16en_US
dc.description.abstractThe purpose of this study was to understand how women from different racial and ethnic backgrounds make meaning of cervical cancer communication. In this exploratory cultural study, the situational theory of publics provided the theoretical framework to investigate to what extent women consider cervical cancer a problem, how they feel connected to it, and what factors constrain them from seeking information. The study used qualitative focus groups and one-on-one, in-depth interviews with African American, Hispanic, and White women. Findings suggest that women feel differentially involved to cervical cancer, and the distinctions are primarily based on age. Furthermore, women tend to group reproductive health issues together rather than separating them. This study expanded the situational theory of publics as well as a public relations theory for women's health. Practical implications include cues to action and suggested factors communicators can employ to improve culturally competent communication campaigns and messages.en_US
dc.format.extent959108 bytes
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/1903/3263
dc.language.isoen_US
dc.subject.pqcontrolledMass Communicationsen_US
dc.subject.pquncontrolledpublic relations campaignsen_US
dc.subject.pquncontrolledcultural studyen_US
dc.subject.pquncontrolledwomen's healthen_US
dc.subject.pquncontrolledcervical canceren_US
dc.titleWOMEN'S MEANING MAKING OF CERVICAL CANCER CAMPAIGNS: USING A CULTURAL APPROACH TO REDEFINE WOMEN'S INVOLVEMENT WITH THEIR HEALTHen_US
dc.typeThesisen_US

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