Designing Technology to Increase Adoption of Healthy Behaviors in Men in the Context of Light Food Consumption

Abstract

Women are more likely than men to engage in healthy eating behaviors. However, men do strongly believe eating healthy, but this does not translate into their eating behaviors. Thus, there is a discrepancy in the health beliefs and behaviors of men, especially in the context of light food consumption. In this study, I aim to understand this discrepancy among young men in depth. I conducted a week-long diary study of the food items consumed by the participants (N = 17) who were all male, followed by semi-structured interviews. Findings indicate the lack of a verified and automated source of nutritional knowledge, misinformation about light food consumption among other themes, and design implications to the current nutrition-tracking mobile applications. This work contributes to the understudied existing literature on men’s food behaviors, the challenges faced by them in adopting healthy eating behaviors in the context of light food consumption, and the role mobile applications play in helping them do so.