Black Media Sponsor Prevention Program
Black Media Sponsor Prevention Program
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Publication or External Link
Date
2003
Authors
Advisor
Citation
AIDS Patient, Care and STDs (2003) Black Media Sponsor Prevention Program. AIDS Patient Care and STDs, 17 (3). p. 137.
DRUM DOI
Abstract
THE NATIONAL NEWSPAPER PUBLISHING ASSOCIATION (NNPA), Black Entertainment Television(BET), Vibe, and other black media outlets have gathered together to promote a major AIDS prevention campaign aimed at the black community. The Drumbeat Project is expected to promote awareness over several years and utilize Internet, broadcast, radio, and print media at a cost of more than $5.7 million.