Creating a Directory to Build Maryland’s Outdoor Recreational Businesses

Abstract

This report outlines a strategic initiative by students in the Interdisciplinary Business Honors Capstone Program to support the Maryland Department of Natural Resources’ Office of Outdoor Recreation (OOR) in creating a statewide directory of outdoor recreation businesses. The directory aims to expand visibility, accessibility, and economic development for Maryland’s diverse outdoor recreation sector. Through literature review, benchmarking of existing directories in other states, and data analysis, the team developed a framework to organize business information, improve user experience, and ensure long-term accuracy. Key recommendations include implementing a dynamic, Excel-integrated online platform supported by community input and maintenance tools. This directory will help OOR identify underserved areas, allocate funding more effectively, and promote equitable access to outdoor recreation across Maryland.