FURTHERING PSYCHOLOGICALUNDERSTANDING AND OVERCOMINGCOST-RELATED SHOPPING CARTABANDONMENT WITH GEOLOCATIONCROWDSOURCING

Simple item page
dc.contributor.advisorGolbeck, Jenniferen_US
dc.contributor.authorChang, Chiun-yaoen_US
dc.contributor.departmentComputer Scienceen_US
dc.contributor.publisherDigital Repository at the University of Marylanden_US
dc.contributor.publisherUniversity of Maryland (College Park, Md.)en_US
dc.date.accessioned2018-07-17T06:16:31Z
dc.date.available2018-07-17T06:16:31Z
dc.date.issued2018en_US
dc.description.abstractOnline shopping cart abandonment continues to be a widely studied phenomenon in the e-commerce space. While many existing studies are designed to analyze a breadth of factors, our specialized study aims to further our understanding of purchase hesitation and subsequent cart abandonment specifically caused by shipping fees. In order to explore shipping fee-related purchase hesitation, we employed a two part study in which we 1) collected data regarding the amount of additional fees a user is willing to pay at different price points as well as the user's psychological responses to these fees, then we 2) integrated crowdsourcing techniques into the results of part 1 and proposed a new interaction model, CrowdShop, that aims to crowdsource users' orders together based on geo-location proximity in order to reach a minimum free shipping threshold. Furthermore, we presented CrowdShop as a functioning prototype to gauge user response and sentiment. In both parts of the study, we employed a grounded-theory approach along with statistical methods for the analysis of the data. In order to reach a free shipping threshold for online orders, we found that many users combine purchasing efforts with closely-located family members and friends. However, user success of reaching a minimum order amount was hindered by the manual nature of such a collaboration. Through user testing sessions, we received positive responses in favor of Crowdshop's ability to streamline and automate collaboration efforts. However, there still exists opportunities for further development regarding user concerns with CrowdShop.en_US
dc.identifierhttps://doi.org/10.13016/M2513V001
dc.identifier.urihttp://hdl.handle.net/1903/20988
dc.language.isoenen_US
dc.subject.pqcontrolledComputer scienceen_US
dc.subject.pqcontrolledDesignen_US
dc.subject.pqcontrolledMarketingen_US
dc.subject.pquncontrolledCollaborationen_US
dc.subject.pquncontrolledCrowdsourceen_US
dc.subject.pquncontrolledFree-shippingen_US
dc.subject.pquncontrolledInteractive Systemsen_US
dc.subject.pquncontrolledPsychologyen_US
dc.subject.pquncontrolledShopping Cart Abandonmenten_US
dc.titleFURTHERING PSYCHOLOGICALUNDERSTANDING AND OVERCOMINGCOST-RELATED SHOPPING CARTABANDONMENT WITH GEOLOCATIONCROWDSOURCINGen_US
dc.typeThesisen_US

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Chang_umd_0117N_18992.pdf
Size:
1.48 MB
Format:
Adobe Portable Document Format
Download

Collections

UMD Theses and Dissertations
Computer Science Theses and Dissertations