MARKETING ANACOSTIA: CREATING A PUBLIC HEART IN ANACOSTIA

Abstract

The eastern side of the Anacostia River, is an ongoing hotspot for commercial and residential redevelopment in Washington, D.C. Often referred to as “Anacostia”, its reputation for its various recreational parks, natural commodities, and historical districts which date back to the 19th century is notorious. The commercial district along Martin Luther King Jr Avenue is currently being redeveloped by large real estate corporations. As a result, these development campaigns are causing significant shifts in population and demographics. This gentrification phenomenon is prompting the demand for additional storage spaces and a desire to synthesize surviving local businesses with the newer markets that came in after development. Therefore, this document will actively explore the relationship between storage vs business and will investigate opportunity sites for a potential commercial “heart” for the local region of Anacostia.