PRODUCT VARIETY, SERVICE VARIETY, AND THEIR IMPACT ON DISTRIBUTORS

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dc.contributor.advisorDresner, Martinen_US
dc.contributor.advisorEvers, Philipen_US
dc.contributor.authorWan, Xiangen_US
dc.contributor.departmentBusiness and Management: Logistics, Business & Public Policyen_US
dc.contributor.publisherDigital Repository at the University of Marylanden_US
dc.contributor.publisherUniversity of Maryland (College Park, Md.)en_US
dc.date.accessioned2011-10-08T06:30:12Z
dc.date.available2011-10-08T06:30:12Z
dc.date.issued2011en_US
dc.description.abstractDespite considerable research relating to product variety, few studies have analyzed the impact of product variety on distributors. Furthermore, compared to research on product variety, service variety has been overlooked in the literature. This dissertation consists of three essays: Essay One examines the direct effect of product variety on sales, its indirect effect on sales through stockouts, as well as the total impact of product variety on sales performance. Essay Two develops a moderated mediation model to investigate how service quality and market performance are affected by service variety and the interaction impacts of different types of services. Essay Three analyzes a dynamic system, which includes influences of product and service variety on demand and costs and their reverse impacts on variety decisions.en_US
dc.identifier.urihttp://hdl.handle.net/1903/12058
dc.subject.pqcontrolledBusinessen_US
dc.subject.pqcontrolledEconomics, Commerce-Businessen_US
dc.subject.pquncontrolledMarket Performanceen_US
dc.subject.pquncontrolledOperations Performanceen_US
dc.subject.pquncontrolledProduct Varietyen_US
dc.subject.pquncontrolledService Varietyen_US
dc.titlePRODUCT VARIETY, SERVICE VARIETY, AND THEIR IMPACT ON DISTRIBUTORSen_US
dc.typeDissertationen_US

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