Adidas, Where Originality Meets Actuality
Adidas, Where Originality Meets Actuality
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Date
2012-03-01
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Abstract
In this paper I assumed the role of marketing consultant for Adidas and made suggestions for ways it can expand in the Chinese market and target the youth of China.
Notes
This paper consists of thorough and diverse research, as well as creativity in making recommendations. There are a broad range of sources that include Chinese newspapers, to fully explore the issues at hand.