Now showing items 1-5 of 29

    • DERIVING HAPPINESS FROM CONSUMPTION: TOWARDS AN UNDERSTANDING OF ENJOYMENT IN CONSUMER CONSUMPTION 

      Wu, Yuechen (2019)
      This dissertation includes three essays that investigate factors that influence how much enjoyment consumers derive from their various daily consumption. The first essay examines whether and when shared experiences are ...
    • REPUTATION DYNAMICS IN MARKETING CONTEXTS 

      Ukanwa Zeiger, Kalinda Ukanwa (2019)
      This dissertation is an examination of the impact of dynamic consumer reputation effects on firm decision-making in the marketplace. Essay I is a study of the impact of firm interventions on competitive reputation building ...
    • Marketing in Mobile, Omni-Channel and Multi-Format Contexts 

      Gu, Xian (2019)
      This dissertation studies the marketing issues in mobile, omni-channel and multiformat contexts. In the first essay, while conventional wisdom indicates that apps have a positive impact on customer spending, I critically ...
    • Antecedents of Dishonest Consumer Behavior 

      Kang, In Hye (2019)
      Consumers engage in a wide range of dishonest behaviors, such as cheating or lying to companies for financial rewards. These dishonest behaviors are costly for companies and consumers. However, relatively little research ...
    • Aspects of Online Reviews and their Effects on Consumer Decisions 

      Watson, Jared Joseph (2018)
      This dissertation examines different aspects of online reviews and their effects in consumer decisions. Online reviews are proliferating at a tremendous rate, with most consumers now stating that online reviews are the ...