Now showing items 1-5 of 25

    • Aspects of Online Reviews and their Effects on Consumer Decisions 

      Watson, Jared Joseph (2018)
      This dissertation examines different aspects of online reviews and their effects in consumer decisions. Online reviews are proliferating at a tremendous rate, with most consumers now stating that online reviews are the ...
    • STRATEGIC MONETIZATION AND UPGRADING DECISIONS FOR MOBILE APPLICATIONS 

      Lee, Seoungwoo (2017)
      The mobile applications (apps) market has been growing steadily, propelled by rapid technological developments and consumer adoption of smartphones and tablet personal computers. In this dissertation research, I study app ...
    • TAKING THE PERSPECTIVE OF A SELLER AND A BUYER: IMPLICATIONS FOR PRICE ELICITATION AND PRICE FRAMING 

      Kim, Tom Joonhwan (2016)
      This dissertation consists of two essays which investigate how assuming the role of a seller or a buyer affects valuations in a price elicitation task (essay I) and how different presentations of an equivalent price affect ...
    • A Multi-Method Examination of Partitioned Pricing 

      Abraham, Ajay Thomas (2015)
      This dissertation investigates the relationship between partitioned pricing (Morwitz, Greenleaf, and Johnson 1998) and dependent variables such as demand, preference, and attention. The first essay proposes a theoretical ...
    • Essays in Strategic Marketing 

      Healey, John (2015)
      Essay 1 focuses on purchasing behavior in the video game market, which can be conceptualized as a two-stage process where users first purchase a console and then purchase content for that console. Prior research on ...