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    • REPUTATION DYNAMICS IN MARKETING CONTEXTS 

      Ukanwa Zeiger, Kalinda Ukanwa (2019)
      This dissertation is an examination of the impact of dynamic consumer reputation effects on firm decision-making in the marketplace. Essay I is a study of the impact of firm interventions on competitive reputation building ...
    • Marketing in Mobile, Omni-Channel and Multi-Format Contexts 

      Gu, Xian (2019)
      This dissertation studies the marketing issues in mobile, omni-channel and multiformat contexts. In the first essay, while conventional wisdom indicates that apps have a positive impact on customer spending, I critically ...
    • Antecedents of Dishonest Consumer Behavior 

      Kang, In Hye (2019)
      Consumers engage in a wide range of dishonest behaviors, such as cheating or lying to companies for financial rewards. These dishonest behaviors are costly for companies and consumers. However, relatively little research ...
    • Aspects of Online Reviews and their Effects on Consumer Decisions 

      Watson, Jared Joseph (2018)
      This dissertation examines different aspects of online reviews and their effects in consumer decisions. Online reviews are proliferating at a tremendous rate, with most consumers now stating that online reviews are the ...
    • STRATEGIC MONETIZATION AND UPGRADING DECISIONS FOR MOBILE APPLICATIONS 

      Lee, Seoungwoo (2017)
      The mobile applications (apps) market has been growing steadily, propelled by rapid technological developments and consumer adoption of smartphones and tablet personal computers. In this dissertation research, I study app ...