Browsing Marketing Theses and Dissertations by Issue Date

Now showing items 1-20 of 34

    • AN INVESTIGATION INTO THE IMPACT OF SEX ROLE IDENTITY ON THE EFFECTIVE PERFORMANCE OF SALESWOMEN 

      Bowers Comer, Lucette (1988)
      Because of an increasing shortage of qualified salespersonnel, recruiters for sales positions are very receptive to female applicants. Despite this, sex-discrimination is still detectable in the market place. Some sales ...
    • Marketing of Digital Products 

      Koukova, Nevena Taneva (2005-04-20)
      My dissertation comprises of three essays that theoretically and empirically investigate the marketing of digital products, which are information products such as newspapers and books sold in both physical and electronic ...
    • Essays on New Product Development 

      Luo, Lan (2005-05-17)
      My dissertation comprises three essays that theoretically and empirically investigate three managerial relevant issues in new product development. In the first essay, our focus is to develop a methodology that allows ...
    • Influencing Consumers' Preferences: The Effects of Mental Construal and Mode of Information Processing 

      Thompson, Debora Viana (2006-03-27)
      This dissertation comprises a series of three essays that investigate the influence of consumers' mental construal and information processing on product evaluations. In the first essay, we examine shifts in consumers' ...
    • Advances in Mathematical Models in Marketing 

      Aravindakshan, Ashwin (2007-04-18)
      This dissertation comprises a series of three essays that relate advances made to both theoretical and empirical issues in marketing. The first essay discusses the issue of endogeneity of market share and price in logit ...
    • Essays on Making Interdependent Decisions and Their Evaluations 

      Oza, Shweta S (2007-04-30)
      This dissertation comprises of two essays that investigate factors influencing interdependent decision-making and the evaluations of such decision outcomes. In the first essay, we examine the influence of time taken by ...
    • My Mobile Music: An Adaptive Personalization System For Digital Audio Players 

      Chung, Tuck Siong (2007-07-30)
      This paper develops a music recommendation system that automates the downloading of songs into a mobile digital audio device. The system tailors the composition of the songs to the preferences of individuals based on past ...
    • THE INFLUENCE OF CONSUMER MOTIVATIONS ON CONSUMPTION INTENTIONS AND BEHAVIOR 

      Espinoza, Francine (2009)
      This Dissertation comprises two essays that investigate how consumers' different motivations affect their cognitive responses and consumption behavior. Essay 1 shows that consumers' motivation to rely on their own opinion ...
    • Effects of Performance Schedules on Event Ticket Sales 

      Tseng, Peggy Hui-Hsing (2009)
      Event scheduling is one of many important decisions facing event marketers in the entertainment industry (i.e., how should multiple performances be scheduled across markets, across venues, and over time?). While there is ...
    • Using Online Search Data to Forecast New Product Sales 

      Kulkarni, Gauri M. (2010)
      This dissertation focuses on online search as a measure of consumer interest. Internet use is at an all-time high in the United States, and according to the Pew Internet & American Life Project, 91% of Internet users use ...
    • DYNAMIC CONSUMER DECISION MAKING PROCESS IN E-COMMERCE 

      Shi, Wei (2011)
      This dissertation studies the dynamic decision making process in E-commerce. In the first essay, we use eye tracking to investigate how consumers make information acquisition decisions on attribute-by-product matrices in ...
    • ESSAYS ON MARKETING MODEL APPLICATIONS FOR ONLINE AND OFFLINE COMMUNITIES 

      Gao, Jing (2011)
      Social interactions in a community influence perceptions and values of members of the community. Recently Web 2.0 technologies have stimulated rapid growth of online communities, where communications between participants ...
    • Consumption and the Dynamics of Consumer Choice 

      Arens, Zachary Glenn (2012)
      This dissertation includes three essays that investigate how aspects of the choice process influence consumption, attitudes and motivation. The first essay explores how the stage of consumption of the chosen alternative ...
    • LEARNING MECHANSIMS AND HEALTH INFORMATION TECHNOLOGY 

      Kothari, Anupama Kunal (2012)
      Health information technology (HIT) is gaining momentum and widespread use globally in healthcare institutions through the implementation and use of HIT such as telemedicine and electronic medical records. Literature has ...
    • Marketing Applications of Social Tagging Networks 

      Nam, Hyoryung (2012)
      This dissertation focuses on marketing applications of social tagging networks. Social tagging is a new way to share and categorize content, allowing users to express their perceptions and feelings with respect to concepts ...
    • From One to Many: Toward an Understanding of Multiple Means and Multiple Goals 

      Etkin, Jordan (2013)
      Consumers often use products, services, and behaviors to help them pursue their multiple goals. They eat fresh produce to be healthy, buy suits to look professional at work, and buy movie tickets to relax and have fun. ...
    • Observer Interpretation of Signaling in Consumer Decision Making 

      Matherly, James Edward (2013)
      This dissertation includes two essays exploring the effects of observers' interpretation of signaling behavior by others on the inferences and decision making of the observers. The first essay investigates how observers ...
    • Investigations of Factors that Affect Consumers' Online Word Of Mouth Behavior 

      Chen, Yu-Jen (2013)
      This dissertation includes two essays investigating factors that affect consumers' online word of mouth (WOM) behavior. The first essay studies how consumers as online posters make an online forum choice decision when they ...
    • Online Social Influence 

      Zhang, Yuchi (2014)
      This dissertation studies the behaviors of consumers in an online, social context. In the first essay, we jointly model the drivers of social media rebroadcasting behavior. Our goal in this research is to propose a framework ...
    • THE ROLE OF SELF-BRAND CONNECTION IN BRAND PRIMING AND BRAND CO-CREATION CONTEXTS 

      Johnson, Heather Macrea (2014)
      This dissertation includes two essays that examine how self-brand connection influences brand-related behaviors in different contexts. Essay I investigates conditions under which brand primes can lead to decreased behavioral ...