Communication Theses and Dissertations
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http://hdl.handle.net/1903/2755
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A BLACK NATIONALIST WORLD: THE RHETORIC OF LEADERS OF THE UNIVERSAL NEGRO IMPROVEMENT ASSOCIATION FROM 1914 TO 1925
(2022)Black people continue to struggle for freedom. This project examines the way that leaders of the Universal Negro Improvement Association (UNIA) fought for the freedom of Black people from 1914 to 1925. UNIA leaders ... -
POSITIVELY OR NEGATIVELY ENGAGING PUBLICS? COMMUNICATING CORPORATE SOCIAL ADVOCACY TO PUBLICS WITH DIFFERENT SOCIAL IDENTITIES
(2022)When companies take stances on controversial sociopolitical issues, diverse publics form divided responses and engage positively or negatively, actively or passively with the focal companies in the online discourse. This ... -
EXPLORING THE UTILITY OF VISUAL COMMUNICATION ON PROBLEM RECOGNITION AND CONSTRAINT RECOGNITION: AN EXTENTION OF THE SITUATIONAL THEORY OF PUBLICS
(2022)This study applied visual communication to the Situational Theory of Publics (STP) by testing the effects of environmental campaign visuals in different frames (i.e., problem and solution) on individuals’ problem recognition ... -
NORM CONFORMITY MOTIVATIONS IN HEALTH PREVENTION: ADDING MOTIVATION APPEALS TO ENHANCE NORM-BASED MESSAGE PERSUASIVENESS
(2022)Social norms refer to what most people do (i.e., descriptive norms) and what most people (dis)approve of doing (i.e., injunctive norms). The influence of perceived social norms and norm-based messages (i.e., messages ... -
INVESTIGATING THE EFFECTS OF COMMUNICATION CHANNELS AND INTERGROUP CONTACT ON COLLEGE STUDENTS’ MENTAL HEALTH
(2022)The prevalence and severity of mental health issues among students have increased on college campuses in recent years. Online counseling can provide a good way to improve college students’ mental health, but the amount of ...