This dissertation is an exploration of the consequences of elections for those kept out of power. I draw from both the winner-loser gap literature, which explores attitude differences between winners and losers following elections focusing on individual voters as they process electoral results, and the electoral contention literature, which examines the causes and consequences of protests, riots, and violence connected to electoral contests focusing on the elites. My dissertation works to bring these two literatures by examining the factors that create opportunities for attitude and behavioral change for those who are unable to access power in the aftermath of elections. The first two papers use surveys to focus on individuals—their personal identities and their attitudes towards democracy and political contention or violence. The third paper examines the motivations of individual leaders in making public accusations of fraud and the consequences these accusations have on the voters’ perception of the legitimacy of elections and the likelihood of electoral contention. Through the ideas explored in these papers, this dissertation provides further context for differences in attitudes between winners and losers towards democracy and contention, while also cautioning some of the more dire predictions of the consequences of the gap in perceptions and attitudes between winners and losers. Additionally, by examining the ramifications of fraud accusations in the wake of election loss, we can see a better picture of the kinds of motivations that can successfully mobilize those out of power to contention.