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Aspects of Online Reviews and their Effects on Consumer Decisions
This dissertation examines different aspects of online reviews and their effects in consumer decisions. Online reviews are proliferating at a tremendous rate, with most consumers now stating that online reviews are the ...
Investigations of Factors that Affect Consumers' Online Word Of Mouth Behavior
This dissertation includes two essays investigating factors that affect consumers' online word of mouth (WOM) behavior. The first essay studies how consumers as online posters make an online forum choice decision when they ...