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Observer Interpretation of Signaling in Consumer Decision Making
This dissertation includes two essays exploring the effects of observers' interpretation of signaling behavior by others on the inferences and decision making of the observers. The first essay investigates how observers ...
ESSAYS ON MARKETING MODEL APPLICATIONS FOR ONLINE AND OFFLINE COMMUNITIES
Social interactions in a community influence perceptions and values of members of the community. Recently Web 2.0 technologies have stimulated rapid growth of online communities, where communications between participants ...