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This dissertation comprises a series of three essays that investigate the influence of consumers' mental construal and information processing on product evaluations. In the first essay, we examine shifts in consumers' ...

This Dissertation comprises two essays that investigate how consumers' different motivations affect their cognitive responses and consumption behavior. Essay 1 shows that consumers' motivation to rely on their own opinion ...

This dissertation comprises of two essays that investigate factors influencing interdependent decision-making and the evaluations of such decision outcomes. In the first essay, we examine the influence of time taken by ...

Event scheduling is one of many important decisions facing event marketers in the entertainment industry (i.e., how should multiple performances be scheduled across markets, across venues, and over time?). While there is ...

Consumers often use products, services, and behaviors to help them pursue their multiple goals. They eat fresh produce to be healthy, buy suits to look professional at work, and buy movie tickets to relax and have fun. ...

This dissertation includes two essays exploring the effects of observers' interpretation of signaling behavior by others on the inferences and decision making of the observers. The first essay investigates how observers ...

This dissertation includes three essays that investigate how aspects of the choice process influence consumption, attitudes and motivation. The first essay explores how the stage of consumption of the chosen alternative ...

This paper develops a music recommendation system that automates the downloading of songs into a mobile digital audio device. The system tailors the composition of the songs to the preferences of individuals based on past ...

Health information technology (HIT) is gaining momentum and widespread use globally in healthcare institutions through the implementation and use of HIT such as telemedicine and electronic medical records. Literature has ...

This dissertation focuses on marketing applications of social tagging networks. Social tagging is a new way to share and categorize content, allowing users to express their perceptions and feelings with respect to concepts ...