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HOW AND WHEN SIGNALING IMPACTS CONSUMPTION
This dissertation includes three essays that investigate the impact of signals that certain consumption choices can send to other consumers. In particular, each essay focuses on how consumers’ consumption-related decisions ...
STRATEGIC MERCHANT COMPETITION AND LARGE ASSORTMENT MANAGEMENT IN ONLINE MARKETPLACES
In this dissertation research, I study strategic merchant competitions on a retail deal platform and propose a new modeling approach for discovering consumer preference structures in online shopping environments with large ...
TWO ESSAYS ON USER-GENERATED CONTENTS IN MARKETING
This dissertation studies two topics regarding user-generated content (UGC) in social media context. Due to its rapid proliferation, UGC has received much attention among both practitioners and researchers. Although past ...
Essays on Digital Content Provision and Consumption
Consumption of digital content has become an inseparable part of consumers' lives today. As providers of digital content, media platforms continuously seek to pursue pricing and product design strategies that increase their ...