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Marketing Applications of Social Tagging Networks
This dissertation focuses on marketing applications of social tagging networks. Social tagging is a new way to share and categorize content, allowing users to express their perceptions and feelings with respect to concepts ...
Online Social Influence
This dissertation studies the behaviors of consumers in an online, social context. In the first essay, we jointly model the drivers of social media rebroadcasting behavior. Our goal in this research is to propose a framework ...