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Now showing items 1-10 of 29
Effective government affairs in an era of marketization: Strategic issues management, business lobbying, and relationship management by multinational corporations in China
(2005-12-07)
Little public relations research on government affairs has been conducted. Even less research of this kind has yet been conducted in a non-western context. The purposes of this study were to explore how public relations ...
Relationship Management and Member Retention: A Case Study of an Advocacy Organization
(2007-12-05)
A case study of a grassroots advocacy organization was conducted to test and expand relationship theory and to explore perceptions about the relationship between members and the organization.
The case study included ...
Public Relations and Branding in Health Communication Programs: A Case Study of a Successful Campaign
(2006-05-07)
The purpose of the current study is to better understand how public relations health campaign programs can successfully incorporate branding strategies to improve program effectiveness. In this case study of the Heart ...
Black women's meaning-making of HIV/AIDS campaigns: A Black feminist approach to the impact of race on the reception of targeted health communication
(2007-05-09)
The purpose of this exploratory study was to understand how Black women make meaning of HIV/AIDS communication. This study combines Black feminist epistemology with the situational theory of publics in an examination of ...
THE EMPLOYEE-PUBLIC-ORGANIZATION CHAIN IN RELATIONSHIP MANAGEMENT: A CASE STUDY OF A GOVERNMENT ORGANIZATION
(2004-04-30)
This dissertation examined the critical roles that employees play in an organization's relationship-building process with its publics. By conducting an in-depth case study of a government organization's exemplary community ...
"There is nothing so practical as a good theory," or is there?: Public relations practitioners' perspectives on public relations scholarship and its usefulness
(2007-04-29)
The purpose of this study was to better understand the disconnect between public relations scholars and practitioners from the practitioner point-of-view using qualitative in-depth interviews with 20 public relations ...
When the Organization-Public Relationship is More Than Just Calculation: What We Can Learn from the Case Study of an Exemplar Community-based Intervention
(2008-05-09)
Working with publics and organizations at the community level has become increasingly important for government and non-governmental organizations, although, little is known about how to foster development of these ...
ORGANIZATIONAL STRUCTURE AND INTERNAL COMMUNICATION AS ANTECEDENTS OF EMPLOYEE-ORGANIZATION RELATIONSHIPS IN THE CONTEXT OF ORGANIZATIONAL JUSTICE: A MULTILEVEL ANALYSIS
(2005-04-19)
One research direction that is needed but has not been fully exploited in studies of organization-public relationships is research on the antecedents of relationships. The antecedents of relationships are the first stage ...
How teen girls and parents make meaning of a cervical cancer vaccine campaign: Toward a feminist, multicultural critique of health communication
(2008-12-17)
The purpose of this study was to understand how teen girls and parents of teen girls make meaning of an HPV/cervical cancer vaccine communication campaign. Factors that were considered in investigating meaning-making were ...
Public Relations in a "Jolted" Political Environment: An Exploratory Study of Boundary-Spanning Government Relations Professionals in Maryland
(2006-05-30)
This qualitative study examined government relations, an academically underexplored specialized form of public relations. It explored the individual lived experiences of boundary-spanning government relations professionals ...