Poster presentation from the MARAC conference in Morgantown, WV on April 11-13, 2019. Part of the nationally celebrated American Archives Month, the U.S. Navy’s Naval History and Heritage Command archival staff to participate in Archives Month for the first time. Covering a range of issues, from getting started and developing a plan to balancing normal workload with additional Archives Month duties, this poster discusses how they have defined archival advocacy in order to make it both a manageable and scalable goal and an effective and meaningful project. The poster will also share resources and strategies that attendees can use in their own programs, whether for a single institution or for an entire region.