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The Status of Public Relations In Latvia

dc.contributor.advisorGrunig, Larissa A.en_US
dc.contributor.authorPetersone, Baibaen_US
dc.description.abstractThis thesis explores the status of public relations in post-communist Latvia. The study reviews: whether public relations practitioners in Latvia practice J. Grunig and Hunt's (1984) press agentry, public information, two-way asymmetrical, and two-way symmetrical models of public relations; how former communist propaganda has affected contemporary public relations; and how public relations has contributed to political and economic transformation. Long-interviews were conducted with ten Latvian public relations practitioners. The findings revealed that the four models of public relations were practiced in Latvia. Communist propaganda affected contemporary public relations. The field of public relations contributed to the political and economic transformation. This study adds a Latvian perspective to the global theory of public relations. The study also provides practical implications for public relations practitioners by describing the ways political and economic contexts influence the practice of public relations in Latvia.en_US
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dc.titleThe Status of Public Relations In Latviaen_US
dc.contributor.publisherDigital Repository at the University of Marylanden_US
dc.contributor.publisherUniversity of Maryland (College Park, Md.)en_US
dc.subject.pqcontrolledSpeech Communicationen_US
dc.subject.pqcontrolledMass Communicationsen_US
dc.subject.pquncontrolledpublic relationsen_US
dc.subject.pquncontrolledmodels of public relationsen_US
dc.subject.pquncontrolledpolitical and economic transformationen_US
dc.subject.pquncontrolledcommunist propagandaen_US
dc.subject.pquncontrolledEast Europeen_US

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