Show simple item record

dc.contributor.advisorYaros, Ronald A.en_US
dc.contributor.authorYuan, Yacongen_US
dc.date.accessioned2017-09-13T05:35:13Z
dc.date.available2017-09-13T05:35:13Z
dc.date.issued2017en_US
dc.identifierdoi:10.13016/M2VQ2SB1W
dc.identifier.urihttp://hdl.handle.net/1903/19797
dc.description.abstractThis experimental study explores the concept of “soft power” in the context of international news management and concepts that may influence soft power, such as trust in news. Specifically, this study investigated how a news source (Chinese versus American) and the valence of a news story (positive versus negative news) affect an audience’s perception of a country’s image along with several dimensions. Theories on social categorization from psychology and image management theory from public relations were synthesized with branding and international politics in a cross-cultural communication context. Hypotheses predicted that positive images or “soft power” for a foreign country would be mediated by the audience’s perceived trust in news coverage. Results suggested that regardless of the source or valence of a news story, the aspects of China’s image in the contexts of responsibility and leadership - were enhanced significantly by mere exposure to news about China. However, positive news about China did not always work in favor of the country’s image. When comparing effects of source, negative news about China from a Chinese source enhanced Americans’ perceived image of China as a socially responsible country while the identical news story presented with a U.S. news source had little effect. American participants also perceived negative news stories to be more objective (regardless of its source). Finally, American participants perceived the American news source as more accurate and objective as compared to when the identical news story was presented with a Chinese media source.en_US
dc.language.isoenen_US
dc.titleSOFT POWER OF INTERNATIONAL NEWS MEDIA: AMERICAN AUDIENCES’ PERCEPTIONS OF CHINA’S COUNTRY IMAGE MEDIATED BY TRUST IN NEWSen_US
dc.typeDissertationen_US
dc.contributor.publisherDigital Repository at the University of Marylanden_US
dc.contributor.publisherUniversity of Maryland (College Park, Md.)en_US
dc.contributor.departmentJournalismen_US
dc.subject.pqcontrolledJournalismen_US
dc.subject.pqcontrolledCommunicationen_US
dc.subject.pqcontrolledPsychologyen_US
dc.subject.pquncontrolledCountry Imageen_US
dc.subject.pquncontrolledIntergroup Audience Perceptionen_US
dc.subject.pquncontrolledInternational Newsen_US
dc.subject.pquncontrolledMediated Public Diplomacyen_US
dc.subject.pquncontrolledSoft Poweren_US
dc.subject.pquncontrolledTrust in Newsen_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record