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Custom Analytics with Google Tag Manager: Assessing Usage Statistics on the MD-SOAR Platform
As usage metrics continue to attain an increasingly central role in library system assessment and analysis, librarians tasked with system selection, implementation, and support are driven to identify metric approaches that ...
Identifying User Demographics in Digital Collections with Google Analytics
Usage statistics of digitized materials, when collected, can inform future project prioritization for increased access to materials. Demographic information collected through Google Analytics may provide insight into the ...