• VALUE IN THE EYE OF THE BEHOLDER: THE MODERATING EFFECTS OF MANAGERS’ SOCIAL NETWORKS ON THEIR IDEA VALUATION AND IMPLEMENTATION DECISION-MAKING 

  Lu, Shuye (2019)

  Many of employees’ novel ideas often cannot get appreciated or valued by their managers, thus precluding the opportunity for innovation. Drawing on the social-information-processing theory and the situated evaluation ...

• Diversity Sells: Why Mixed-Gender Coalitions Are Most Effective at Advocating Workplace Gender Equity Issues 

  Hussain, Insiya (2019)

  Employees often come together in coalitions to voice concerns and suggestions. However, such coalitions have achieved limited success thus far in advocating gender equity issues within organizations. I argue that the ...

• REPUTATION DYNAMICS IN MARKETING CONTEXTS 

  Ukanwa Zeiger, Kalinda Ukanwa (2019)

  This dissertation is an examination of the impact of dynamic consumer reputation effects on firm decision-making in the marketplace. Essay I is a study of the impact of firm interventions on competitive reputation building ...

• Marketing in Mobile, Omni-Channel and Multi-Format Contexts 

  Gu, Xian (2019)

  This dissertation studies the marketing issues in mobile, omni-channel and multiformat contexts. In the first essay, while conventional wisdom indicates that apps have a positive impact on customer spending, I critically ...

• Essays on Market Microstructure and Asset Pricing 

  Hu, Bo (2019)

  This dissertation contains three essays that explore various topics in market microstructure and asset pricing. These topics include statistical arbitrage, algorithmic trading, market manipulation, and term-structure ...

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