A Tradeshow Design for Nintendo of America

Loading...
Thumbnail Image

Files

umi-umd-4842.pdf (13.97 MB)
No. of downloads: 552

Publication or External Link

Date

2007-08-30

Citation

DRUM DOI

Abstract

Designing trade show exhibits for large corporations is a viable career path for students of theatrical design. There are distinct similarities and differences between design for theatre and industry, and by creating a theoretical design for the Nintendo Corporation I compare and contrast the differences between the two.

Designing for a tradeshow incorporates some factors that theatrical designers must consider differently than they would for a normal stage production, and once a designer can understand these as well as the fact that he is designing not necessarily art for art's sake, but art for a bottom line they can fully embrace the corporate model. The act of design is inherently artistic, and I have found through my design for Nintendo, that art can still have beauty, integrity and purpose while serving the practical needs of a profit driven company.

Notes

Rights