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|Title: ||A Tradeshow Design for Nintendo of America|
|Authors: ||Zoll, Laurence|
|Advisors: ||Conway, Daniel|
|Sponsors: ||Digital Repository at the University of Maryland|
University of Maryland (College Park, Md.)
Design; theatre; scenery; tradeshow; brand
|Issue Date: ||30-Aug-2007|
|Abstract: ||Designing trade show exhibits for large corporations is a viable career path for students of theatrical design. There are distinct similarities and differences between design for theatre and industry, and by creating a theoretical design for the Nintendo Corporation I compare and contrast the differences between the two.
Designing for a tradeshow incorporates some factors that theatrical designers must consider differently than they would for a normal stage production, and once a designer can understand these as well as the fact that he is designing not necessarily art for art's sake, but art for a bottom line they can fully embrace the corporate model. The act of design is inherently artistic, and I have found through my design for Nintendo, that art can still have beauty, integrity and purpose while serving the practical needs of a profit driven company.|
|Appears in Collections:||Theatre, Dance & Performance Studies Theses and Dissertations|
UMD Theses and Dissertations
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