In this paper we describe a multiobjective optimization model of "Smart Growth" applied to land development in Montgomery County, Maryland. The term "Smart Growth" is generally meant to describe those land development strategies which do not result in urban sprawl, however the term is somewhat open to interpretation. The multiobjective aspects arise when considering the conflicting interests of the various stakeholders involved: the government planner, the environmentalist, the conservationist, and the land developer. We present a formulation, which employs linear and convex quadratic objective functions for the stakeholders that are subject to polyhedral and binary constraints. As such, the resulting optimization problems are convex, quadratic mixed integer programs which are known to be NP-complete (Mansini and Speranza, 1999). We report numerical results with this model and present these results using a geographic information system (GIS).