Married women are more likely to leave careers and take on domestic labor responsibilities than their partners. This contributes to gender inequality in the workforce. The current investigation sought to understand this phenomenon by examining factors contributing to career and family planning in college-aged women. A novel Implicit Associations Test (IAT) examined the degree to which implicit self-concept explains variance beyond explicit measures of gender in willingness to compromise career for family, and chore division expectations. Eighty-six undergraduate women completed the IAT and a computer survey. Hierarchical multiple regression analyses found no relationship between the IAT and other variables. However, participants expected to perform more chores than ideally desired, and a positive relationship emerged between egalitarian gender role expectations and egalitarian ideal chore division. In post-hoc analyses, high expressivity related to egalitarian chore division expectations, and willingness to sacrifice career for children. Recommendations for future research and practice are discussed.