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Please use this identifier to cite or link to this item:
http://hdl.handle.net/1903/12436
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| Title: | Adidas, Where Originality Meets Actuality |
| Authors: | Barth, Zohara |
| Advisors: | Lefkoff, Roxanne |
| Department/Program: | Marketing |
| Type: | Research Paper and Marketing Proposal |
| Keywords: | Adidas
China |
| Issue Date: | 1-Mar-2012 |
| Abstract: | In this paper I assumed the role of marketing consultant for Adidas and made suggestions for ways it can expand in the Chinese market and target the youth of China. |
| Description: | This paper consists of thorough and diverse research, as well as creativity in making recommendations. There are a broad range of sources that include Chinese newspapers, to fully explore the issues at hand. |
| URI: | http://hdl.handle.net/1903/12436 |
| Appears in Collections: | Library Award for Undergraduate Research
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