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Title: Adidas, Where Originality Meets Actuality
Authors: Barth, Zohara
Advisors: Lefkoff, Roxanne
Department/Program: Marketing
Type: Research Paper and Marketing Proposal
Keywords: Adidas
Issue Date: 1-Mar-2012
Abstract: In this paper I assumed the role of marketing consultant for Adidas and made suggestions for ways it can expand in the Chinese market and target the youth of China.
Description: This paper consists of thorough and diverse research, as well as creativity in making recommendations. There are a broad range of sources that include Chinese newspapers, to fully explore the issues at hand.
Appears in Collections:Library Award for Undergraduate Research

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File Description SizeFormatNo. of Downloads
Barth_Essay.pdfEssay38.7 kBAdobe PDF468View/Open
Barth_Bibliography.pdfBibliography64.96 kBAdobe PDF1045View/Open
Barth_ResearchPaper.pdfResearch Paper578.92 kBAdobe PDF2416View/Open

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